Are you connected to some sort of content mill and having a really tough time actually locking down a client?
Whether through Upwork or Freelancer or some other website, I hear all the time how people try and try and just can’t get their feet off the ground. This leads a lot of new freelancers to throw in the towel before they even land their first paying gig. It also leads a lot of people to the false conclusion that content mills are a terrible way to make money.
In this article, I will outline a few key points that will take you from spending all your time applying for job after job to actually landing those jobs and spending your time WORKING and payin’ them bills.
What’s In a Pitch?
One of the biggest challenges that a lot of people face is actually understanding what they need to put in their pitches, to begin with. Here’s a quick overview of the basic elements of any pitch you send a potential client on a content mill (in the order I’ve had the most success with).
- Quick introduction and platitudes.
- Brief statement of why you are the person for the job.
- Exactly what you plan to do, given the information you have.
- Requests for more information about the project.
- Opening the floor for more questions.
Step 1: Quick Introduction and Platitudes
The very first thing you put in your pitch is a thank you. Your client-to-be does not need to know everything about you right now. Even if you’re cold pitching, it’s important to first focus on what you can do for them, THEN tell them why you are the person for the job. Just don’t go overboard. There’s a difference between confidence and arrogance.
Step 2: Why Are You the Person for the Job?
Again, this should be brief. I would suggest spending only one or two sentences explaining why you are the right candidate. Focus on your previous experience and education as it pertains to the job at hand.
Step 3: Your Current Plan
Here’s where you really get to the meat of your pitch. You want to not only tell your client that you can do the job but also how you will do it. This is what will set you apart from most of the other pitches they receive.
Step 4: Request More Information About the Project
You may have some great ideas but you will not be the deciding factor in this job or in the work you will complete. Show humility by asking questions about ways they’d like you to improve the process you pitched in the last step.
Step 5: Opening the Floor for More Questions
The final step (before an obligatory thank you) is to open the floor for more questions.
It’s really very simple. Just ask the client what he or she would like to know about you and your experience or approach. Tell him or her (or them, if it’s a hiring group) that you are more than happy to answer any questions they have about your candidacy and that you look forward to setting up a time for a more in-depth conversation.
Have you already been working with a content mill for a while and found success, but now you’re bored?
Maybe it’s time to cut the cord and move on.