Pitching Clients and Winning Bids in 5 Simple Steps

posted in: Freelancing Tips, The Blog | 24

winning bids | getting new clients | freelancing | freelance tips | freelance writing | content mills | getting clients on upwork | getting clients on problogger | getting clientsAre you connected to some sort of content mill and having a really tough time actually locking down a client?

Whether through Upwork or Freelancer or some other website, I hear all the time how people try and try and just can’t get their feet off the ground.  This leads a lot of new freelancers to throw in the towel before they even land their first paying gig.  It also leads a lot of people to the false conclusion that content mills are a terrible way to make money.

In this article, I will outline a few key points that will take you from spending all your time applying for job after job to actually landing those jobs and spending your time WORKING and payin’ them bills.

Check out my free ebook on pitching clients for even more detail.  (Make sure you check off “Pitching Clients and Winning Bids”)

What’s In a Pitch?

One of the biggest challenges that a lot of people face is actually understanding what they need to put in their pitches, to begin with.  Here’s a quick overview of the basic elements of any pitch you send a potential client on a content mill (in the order I’ve had the most success with).

  1. Quick introduction and platitudes.
  2. Brief statement of why you are the person for the job.
  3. Exactly what you plan to do, given the information you have.
  4. Requests for more information about the project.
  5. Opening the floor for more questions.


Step 1: Quick Introduction and Platitudes

The very first thing you put in your pitch is a thank you.  Your client-to-be does not need to know everything about you right now.  Even if you’re cold pitching, it’s important to first focus on what you can do for them, THEN tell them why you are the person for the job. Just don’t go overboard.  There’s a difference between confidence and arrogance.

Step 2: Why Are You the Person for the Job?

Again, this should be brief.  I would suggest spending only one or two sentences explaining why you are the right candidate.  Focus on your previous experience and education as it pertains to the job at hand.

Step 3: Your Current Plan

Here’s where you really get to the meat of your pitch.  You want to not only tell your client that you can do the job but also how you will do it.  This is what will set you apart from most of the other pitches they receive.

Step 4: Request More Information About the Project

You may have some great ideas but you will not be the deciding factor in this job or in the work you will complete.  Show humility by asking questions about ways they’d like you to improve the process you pitched in the last step.

Step 5: Opening the Floor for More Questions

The final step (before an obligatory thank you) is to open the floor for more questions.

It’s really very simple.  Just ask the client what he or she would like to know about you and your experience or approach.  Tell him or her (or them, if it’s a hiring group) that you are more than happy to answer any questions they have about your candidacy and that you look forward to setting up a time for a more in-depth conversation.

Have you already been working with a content mill for a while and found success, but now you’re bored?
Maybe it’s time to cut the cord and move on.

24 Responses

  1. Ithfifi

    I don’t really do pitches very often but it always great to read about tips and advice to improve comminucation while doing then, I found this really helpful!

  2. kumamonjeng

    This is good guide, now I need to remind myself about Pitch! Great to learn there are 5 element in a pitch! This is going to be helpful for me. I have learnt and fantastic tips!

  3. Emily Fata, www.EmulatingEmily.com

    Such a great post! I always have some difficulty in forming the perfect pitch — because you have to gear each one to the different clients you’re pitching to — but these are awesome tips for making the process so much easier!

  4. Jess

    Thank you for these tips! I have been trying to taken on more freelance design and photography clients, so this is really helpful!

  5. Candy Rachelle

    These are some smart guide. I know someone who really needs this. This would be helpful for my niece. Will show this to her.

  6. Elizabeth O

    This was a really good read for anyone who needs help with their pitching skills, I learned some new things and will use them when pitching to brands!

    • amylynn

      It can be very nerve-racking and very time-consuming. Once you get it down, though, the approach sticks in your head and, before you know it, you’re pumping out pitches like it’s nothing.

  7. Wendy Jones

    Thank you for breaking this down into an approachable format. I have pitched stories to the media for years, but this is a little different for me. Hope to put into use very soon.

  8. Khushboo

    I don’t have to face a lot of clients directly in my line of work but I appreciate the tips you have put together. Will pass it along to my co workers 🙂

    • amylynn

      So glad to hear it was helpful. Feel free to download the book (its free), then you can have it on-hand whenever you want (it’s .pdf so you can print it off) and it includes more information.

  9. Preet

    These are some great tips for anyone who needs help with their pitching skills. I like that you have compiled them down into steps that are more understandable and clear.

  10. Josselyn Radillo

    I need to remind myself about Pitch! This is going to be helpful for me!

  11. Rica Eslais

    Thanks for providing a helpful articles. It is really helpful for how to pitch client easier. Great to learn the 5 elements.

  12. Shubhada Bhide

    Thanks for sharing this great tips. I will surely save this for my personal references, so I can read this again.

  13. Nawdeeya

    These are some great tips. I do not have to pitch anything in my current line of work, but if i come across someone who does. I will pass the message.

  14. Nadine Cathleen

    This is a great guide. I generally don’t like pitches much but essentially you are pitching yourself so many times during a single week.. it’s not only work related.

Leave a Reply